Who we are
Founded in 2007, Jordanes was built on the vision of uniting iconic Scandinavian consumer brands under one ownership. Over the years, we have evolved into an active investment firm, driving transformational growth across several consumer sectors with high frequency of purchase, and where demand is non-discretionary. Today, our portfolio includes market-leading brands across FMCG, restaurants, coffeeshops, bakeries, fitness, and beauty. We currently employ more than 2,000 people across Scandinavia and export to several countries on three continents.
Our investment philosophy
At Jordanes, we take an active and entrepreneurial approach to investing in consumer brands with strong market potential.
We believe in long-term value creation through operational excellence, strategic growth initiatives, and strategic capital allocation.
Our philosophy is built on three core principles:
Operational Expertise – We work closely with management teams to enhance efficiency, optimize supply chains, and strengthen brand positioning.
Sustainable and Scalable Growth – We invest with a long-term perspective, ensuring our businesses are built for resilience and continued expansion.
Entrepreneurial Mindset – We are hands-on investors who challenge the status quo, act decisively, and embrace opportunities for transformational growth.
We don’t just invest in brands—we actively develop them, leveraging our expertise and resources to drive superior performance and market leadership.
Jordanes' milestones
2007
Jordanes founded by Jan Bodd and Stig Sunde.
2008
Sørlandschips stands as one of Norway's most robust brands, focusing on chips since the early 1990s. Today, it holds the distinction of being Norway's top choice for snacks, revered by consumers for its exceptional taste, premium quality, and diverse range of flavours
2009
With roots tracing back to 1928, Synnøve has evolved from a cheese challenger to an iconic breakfast brand, driven by innovation and a commitment to meeting customer trends. With a diverse product range spanning from whole cheese to a comprehensive breakfast selection including cheeses, yogurts, juices, granola, crispbread, margarine, and more, Synnøve has firmly established itself as a brand of distinction.
2011
With superior taste and quality since 1890 Bisca has created a success that has become one of the best-known brands in Scandinavia.
2013
City Investments AS aquire the 16,3% of Cardinal Foods AS that has been a part of Synnøve Findens portfolio since 2006.
2014
Started by three brothers in 1951, Finsbråten specializes in quality meat products like bacon, sausages and cold cuts.
Since 1928, cooking has been a passion for us at Brödernas. For more than 90 years, the company has grown and diversified, but the passion for great flavours, healthy eating and craftsmanship has passed unscathed through generations.
2014
2016
A leading distributor of branded goods in Northern Europe, representing some of the strongest brands and companies in the world
2017
Lindvalls represents Swedish food culture since 1925. Makeing top-quality sausages: with the best Swedish meat, fine spices, the expertise and passion of a charcuterie master and his 125 colleagues, classic local recipes and influences from all over the world.
Leiv Vidar was established in 1950 by master sausage-maker Leiv Vidar him self. Since then, with passion, generosity and rock ‘n’ roll, Leiv Vidar has worked with the goal of making the very best sausages – in the universe!
2018
As the premier developer and manufacturer of functional sports products and dietary supplements in Denmark, Bodylab is rapidly expanding its presence throughout the Nordic region. With protein powders, supplements, bars, beverages, and gym gear, we embody the joy of a workout and a healthy lifestyle.
2019
Creator and distributor of outstanding beauty products, representing among others Care by Therese Johaug, Camilla Phil Cosmetics and Sophie Elise Glöd
2021
Owner of numerous esteemed restaurant brands, among others Peppes Pizza that has played a vital role in cultivating Norwegians' fondness for pizza since its establishment in 1970. Not only is Peppes the foremost pizza brand in Norway, but it also stands today as the sole omnipresent option.
2023
Backstube introduces a fast-casual grab-and-go bakery concept, blending top-notch quality and customer convenience at affordable prices. With a diverse array of high-quality savory and sweet snacks designed for on-the-go consumption, Backstube seeks to disrupt the fast-casual food market.
2024
Jordanes annouced the sales of 100% of all shareres in Bisca AS to TM124 A/S, a subsidiary of Erhvervsinvest Management A/S. Skagerak Holding is not part of the transaction.
2025
Jordanes annouced the sales of 100% of all shares in Bonaventura to HaugenGruppen ASS.
2025
Jordanes annouced the sales of 100% of all shares in Lindvalls Chark AB to Scan Sverige.