Jordanes Investments AS has been informed that its parent company Jordanes AS ("Jordanes" or the
"Company"), has successfully completed the acquisition of 100% of the shares of Fehmab AS (owner
and operator of the Norwegian “grab and go” bakery concept Backstube). The transaction, which was
initially announced on 12 April 2023, has undergone regulatory approvals and all other necessary
closing conditions have been fulfilled.
Sofie Oraug-Rygh, IR and Communications
Mobile: +47 977 72 483
About Jordanes AS:
Jordanes is a leading Scandinavian brand house focusing on everyday products and services. With a
challenger mindset, we constantly seek to improve Scandinavians’ lives by developing brands that
people love. Since our inception in 2007, we have continuously expanded our portfolio to include iconic brands such as Sørlandschips, Synnøve, Peppes Pizza and Bodylab. Our portfolio today includes more than 30 brands spanning across four complementary business areas: branded foods, international brands, fitness & beauty and casual dining. Jordanes has more than 2,400 employees across the Scandinavian countries, the UK, and the Baltics together with 10 local production facilities in Norway, Sweden and Denmark.
Our brands reach the Scandinavian consumer across all channels and occasions throughout the day,
with small-ticket everyday purchases. We will continue to build a passionate and agile brand house
with products that are better for the consumer and the environment.
Backstube is a Norwegian bakery concept offering a wide variety of European bakery products in top
locations at reasonable prices. Founded by Felix Heinrich and Matthias Bresser, the first bakery branch
opened in 2016 in Oslo. Backstube has now established more than 30 bakeries all over Norway – both
in larger cities like Oslo and Bergen and smaller cities from the Oslo-area to Tromsø. In addition to
further rollouts, five new branches are opening at Oslo Airport Gardermoen as a franchise concept
with WH Smith. Backstube generated an annual growth of 46 percent over the past three years (CAGR)
with revenues totaling NOK 217 million in 2022.
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian
Securities Trading Act